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The Silver Bullet or Magic Pill

http://www.dreamstime.com/stock-images-diamond-like-sign-made-gems-image35762654I have spent four years feeling frustrated in my business – for a number of reasons really but the main one which I think most of you can understand is that illusion of the friggen silver bullet or magic pill. (I’m not much of a swearer normally but it may help convey how frustrated I am/was).

You know the one, once you find it everything will fall into place. So you keep on buying courses, joining Facebook groups. doing anything and everything you see on social media with the hope that finally you will feel like a success and still you get nowhere.

Maybe I’m offering the wrong service, maybe I’ve priced it too high – hang on a moment you know what if I give it away to a few people they will love me so much they will tell everyone and I will be overrun with customers.

You know what it never worked… if anything the people who got my help for free or for little cost barely left me with a nice testimonial and I don’t think ever referred anyone to me.

I kept trying to over deliver and wow people that I was completely not being generous with myself or treating myself with integrity.

In life so far I had found there were simple rules that if you followed you would succeed.

In school, do the work, be polite to your teacher and classmates and a good grade was pretty much guaranteed.

In work, follow the job description, be bright and bubbly without thinking too much, and go out of your way to help and you would make your boss happy.

All of a sudden you are in business where people are buying you – but what do they want? How can you make them happy? What can you write on a sales page to make them hit the buy now button?

It just wasn’t as simple. My first lesson into this different world of business has still left me scarred and wary – an important lesson but one that still makes me feel angry and a bit stupid. And I hate feeling stupid, I’m meant to be the one who KNOWS it all god damn it.

Being green and super keen to make a huge impact on the world I agreed to a strategy session with an online coach. She was so matter of fact, even though it really bugged me she was eating an apple or something during our call (small side note – people eating nosily is one of my huge annoyances) I listened with bated breath as I waited for her to explain to me how I can could create a six figure business or was it just a course that made me lots of money.

Either way I was hanging on her every word – I hadn’t checked her experience or that she actually knew what she was talking about. Her idea for me – was simple and seemed easy enough. We got to the end and I was waiting to hear the price (later I would learn to be prepared at the end of these strategy/sales calls for a big number which would make you lose your breath for a second).

As she said the amount my heart sank and my stomach clenched – there was no way I could pay that kind of money. But of course then came the buy today at this price or the price goes up.

I discussed it with my hubby and he put his faith in me and the coach and what she was offering. We decided the investment would be worth it to be able to make money for a deposit for our house. Back then that was my dream to help people and save up a deposit for our house..

It hadn’t entered our mind that we may not make our money back. So I signed up and whilst I learnt a lot – it wasn’t worth anything near the investment I had made. Plus as soon as I started to struggle selling places into my course – the coach no longer wanted to know me. Even when I spent more money on working in person I still didn’t get where I needed to go.
Later I realised her actual only experience in creating online courses was that she had created her own course and for a few others who already had huge established lists – the rest of us were just good numbers she could brag about and still does to this day – I made 5 figures in one week.

This is the trouble with courses or programs that offer a one size fits all approach – I know and you know – it’s great for the people it works for, but the rest of us gets left behind or forgotten. People can claim to be an expert and their only experience is doing it once for themselves… and then they create a course. And if the packaging is nice enough, they’re popular enough or their bright coloured hair stands out in a FB Newsfeed all of a sudden they are the go to person. They may eventually become what they claim to be but often it’s after, not before.

It was time for me to say STOP and so should you.

Because you realise you already know more than those who are trying to teach you, the same cliquey groups still exist on Facebook and it doesn’t matter if you have a cure for cancer – fundamentally there is something going on in with you, in you – it’s all about YOU! That’s where there is a disconnect of some sort..

So after four years of frustration and disappointment I decided to try something different – instead of business development I went for self development.

Why wasn’t I getting anywhere?
Why were the people I was trying to help going to others who were much more expensive or who had hardly any experience?
Was it simply I didn’t know my people actually were meant to be?
I had I followed so much different advice over the years that I had ended up with a confused audience and no one knowing what I stood for?

I’m guessing you can tell this is the beginning of my self reflection – I don’t have all the answers and how it will impact my business I’m yet to discover.
So far I can tell you that it is completely scary, nerve wracking and also making me giddy with excitement for what I may discover about me and YOU the person I was meant to help.

Five Mistakes You’re Making with Facebook Advertising

If you are just starting out using Facebook Advertising chances are that you have or will make one of these mistakes. Everyday I can see examples in my newsfeed or hear people ask why their Facebook Ads aren’t working.

Of course this post doesn’t cover all the issues but hopefully it will help a few people figure out where they may be having trouble.

So let’s lay out each mistake, why it’s a problem and how we can fix it.

1.You don’t use Power Editor or Adverts Manager

PROBLEM: If you’re asking yourself what the hell is the Power Editor you are definitely not using it and aren’t taking advantage of all that it can do.

Let’s cover briefly the different types of ads. You can boost an ad which happens right from your post on your page (this works well for some types of businesses and posts but you don’t want to do it all the time).

You may be using the Adverts Manager – this is the basic level for advertising. You can do a lot in Adverts Manager but the powerhouse is Power Editor.

I love the Power Editor because:

* You don’t have text limits. I still recommend you still to a couple of paragraphs but nowhere near

* You can create unpublished posts (also known as dark posts) – this means they don’t show up on your business page and you can create a number of different ads to see which ones work the best.

* New features tend to appear first in Power Editor so you can see them first

powereditor

A quick look at Power Editor

You will need to use Google Chrome to access Power Editor but from someone who spends a long time working on ads it’s definitely worth it.

SOLUTION: Understand the different ways to advertise and if you want to utilise the full power of FB advertising, learn and play within Power Editor.

2. You don’t give a clear call to action
PROBLEM: The biggest mistake business owners make is trying to fit everything into one ad. If you give the readers too many options, they won’t remember any or take any action this means your advertising dollars down the drain.
SOLUTION:Understand what you want people to do. Is it:
Sign up to a newsletter
Like your Facebook page
Share your event
Visit your website
Buy your product/service ?

Then make it clear in the ad. For example sign up now to get my free checklist or like my page so I can tell you everything you need to know about Facebook advertising or click here to buy this pair of socks today for only $17.

facebookadexample9

A good example of a clear call to action

3. You don’t research and test your audience
PROBLEM: You will be will wasting time and money with a hit and miss approach.

I go a bit against the norm in my advice for picking audiences. Whilst many FB gurus will tell you to aim for over 500,000 I love testing smaller groups and quite often have best luck under 100,000.

Everything in Facebook Advertising comes back to testing.

audience1

This ad was shown to Australians who were women aged between 25 and 50 who spoke English and were either Facebook Page Admins or Small Business Owners.

SOLUTION: Think about your ideal client./customer.
Where do they live?
Female or male
Age group
What other interests do they have?
What other Facebook pages might they be fans of?

In the initial phases of a campaign I always test a couple of different audiences and then after a few days I choose the ones which are converting the best. I turn the others off and go from there.

The next time you run a campaign you can start with the audience which got the best traction for you but always be ready to test and tweak.

4. You don’t look at your ads from an outside perspective
PROBLEM: You are probably making mistakes which are costing you money.
In one FB scrolling alone I found over 5 ads that had some issue with them. One of the ads had been boosted by a business and it referred to today. I had already seen the ads a couple of days before so that left me wondering exactly when today was and whether I had missed my chance to go to that event.

facebookadexample1

Boosting an ad when you refer to today or tomorrow or next week is not a good use of your money

Another lady had written copy for her ad referring to signing up to a free video course but then included the video and no way to actually sign up.

Another ad was for a competition and it said pop over to win but didn’t actually say where we should go.

Sure all of these may have only spent $5 or $10 but if you add that up on over time it makes a huge difference.

SOLUTION: The same with any advertising or marketing – think about what your audience needs to know, don’t assume they already know. Isn’t that why you are advertising in the first place?

Test out your own ads. Make sure when you see the ad you can actually get where you expect people to go.

5. You take advice from anyone who will answer
PROBLEM: The likelihood is they are probably just regurgitating what they saw elsewhere or have achieved for their own business.

We’ve all been there and done that. The more advice you receive the more confused you will be. And you don’t want to spend your time following the wrong advice only to find out it doesn’t work.

SOLUTION: Find one or two trustworthy sources for your Facebook Advertising and follow their advice and information. Even better find a Facebook Ads specialist who can show you how to create ad campaigns and what to do if they’re not working