Category Archives for "Small Business"

Why I didn’t celebrate five years in business

Last year in November marked five years in business and you know what? I refused to celebrate, hell I didn't even acknowledge it.

Now five years is a long time in business - for anything in these days we live in.

So why didn't I celebrate? Why wasn't I having a party? Throwing confetti in the air and yelling wahoo?

Because I felt, no I honestly believed, I hadn't been successful so there was absolutely no way I was going to celebrate. I considered myself a failure.

At the start of my business

The goals I had set, those dreams I had pictured hadn't happened. And even smaller steps/achievements didn't seem good enough and had been completely buried under the weight of failure.

Up until I started my business I have to admit things were easy. My mum had always told me I could do anything I wanted. So I made up my mind on what I wanted and and then worked out the steps I needed to do to get there. And it worked EVERY SINGLE TIME!

So I had not reason or expectation to think it would be any different in business. Oh my lord was I in for a MASSIVE shock!

I mean everyone would just know how fabulous and amazing I was right? I'd be a success in six months, maybe a year at a push....

I think that's why it's still hard to say I've been in business for five years.

I went in with such unrealistic expectations when plans or investments didn't achieve what I thought the self doubt started to GROW and GROW.

Suddenly I was second and third guessing myself - sometimes it got so bad I was so paralysed I would scroll FB newsfeed and check out women like me and wonder what they had that I didn't.

What did they know that I didn't?
What was I missing?
Did I need to buy a new program or invest in a high priced coach?
Did I need to change everything about me to be successful?
So I would stay in the same spot - not putting myself out there and not creating.

Until I realised there was no money coming in because I hadn't been doing anything except for comparing myself to others and feeling even more miserable.

So what was the change? The birth of my third daughter in early 2016. I had pushed and tried to hustle (I hate that word but it's the right word for the way I was feeling) for six months with the big plan to put away enough money to support our family and so hubby could be home with us for a few months at least.

Our third daughter xoxo

Being in that negative space didn't do anything for me or the business - in fact in that time span I worked hard and pushed more than ever and you know how many clients/dollars I received - NONE! Absolutely none.

By the time the baby arrived I was exhausted and heartbroken. I decided I needed to let go and enjoy the baby for the time being.

I gave myself permission to simply be and not constantly scramble to work. And seriously we needed me to get back to making the business work but I had nothing to give and had to take some time to heal. The baby was amazing and so was having hubby move to a local job.

The thought of giving up the business entirely was simply unacceptable - I did border on applying for uni (again) and interviewed for a job but my HEART kept screaming "no don't you do it Gemma, somehow we know this will work xoxo"

So I let everything sit and a lot of lessons I had picked up (but not been ready to learn) started to fall into place.

Slowly I am starting to emerge and show up as me... to know I wouldn't be perfect, to accept I wasn't going to be popular with everyone. Bloody scary right? 

This is me

It's all those sayings you hear people trot out but until you feel them deep within they're just WORDS.

I decided to LET GO. I can't control everything, in fact I could only control what I did and how I acted. I don't know any more what will happen.

The woo woo side of me is getting released a bit by bit.

While I used to be a rule follower - now I know I HAVE to do what feels right for me. And those rules, my rules, are the only ones that matter.

I always say to people how important it is we stay with a consistent message - one that really aligns with who we are. I'm finally learning it for myself.

And it feels so much EASIER.

How to use Facebook Live (A beginners guide)

Facebook Live is a great way to start putting yourself out there and getting visible. 

One of the reasons I love video (most of the time) is because you know if you like someone as soon as you see a video. Kind of like meeting someone in real life, you hear them and see their mannerisms and almost automatically you get a feeling - good or bad or meh. 

But either way it's a natural selection process. So with the introduction of Facebook Live it's a great way to start showing off you and your business - in each little imperfect action. 

One of the main reasons I recommend Facebook Live is because it's easy to use, free and a great way to learn and connect with more people. 

I'm going to run through the basic steps for you to use Facebook Live and offer a few tips.. 

First of all, the easiest and quickest way for you to do a Facebook Live is from your phone.  You will need a phone and the Facebook app downloaded.

Make sure your app has all the recent updates to get you up to speed. 

My instructions are from a iPhone perspective but it should be similar for android as well. ​

Open your Facebook business page or type the name in the Search bar to find it. 

Once it's open, it should look something like this. 

You can see the publish button here (under the big Send Message), click it and it will open the following screen. 

On this screen you need to press the Live Video button and start entering information 

In the area where it mentions "Describe your live video" write what you are going to be talking about, try and keep it simple and what may grab people's attention. 

If you can't see yourself on the screen, use the two arrow in the top right hand corner to flip the camera towards you. 

(Note, you can see here my screen saying your connection isn't strong enough. Unfortunately this does happen. You can either change locations or wait for the signal to come back) 

Look in the top right hand corner for the magic wand and tap it. 

Once you have selected the magic wand you will have a number of choices on the bottom row of your screen. 

I'll go through each of the options, working from left to right. 

1. Masks - are silly but can be fun, especially if it suits you and your business (you need to download the masks you want to use, so worth doing and testing before going live) 

2. Filters - just give you a different aspect. It can also give you similar lighting wherever you do your lives from. Again test before use. 

3. Text - you have limited colours and at this stage need to write with your fingers so use it sparingly. 

4. The photo to the left is showing your options here - the flips can be used for various things but the most important is, if you are doing a FB live and you have writing behind you or are teaching on the whiteboard normally everything would show up as back to front. By using this vertical flip you can put them back the way you want them viewed. 

The rubbish bin will let you remove each of these items as you click on that option at the bottom. 

I say test before you go Live so you are happy with everything. 

Now press the cross on the top right hand corner to return to the screen ready to go live.

You can also check in at a place or business or share a feeling... ie feeling nervous because I'm just about to go live on my Facebook page. 

Once you are comfy press Go Live

You will have a short countdown until you are live. And now DO YOUR THING! 

Press Finish at the end. 

My Tips
1. Get some good light behind the camera, the sun is the best 
2. Look at camera and set it up at the right level. Try not to look at yourself on the screen, I've made this mistake more than once. You want your viewers to feel like you are connecting with them...
3. Don't overthink it. Do one and then keep practising. 
4. If you get stuck for topics - think about the questions you always get asked. 
5. Have fun and keep showing up