Category Archives for "Facebook Marketing"

How to use Facebook Live (A beginners guide)

Facebook Live is a great way to start putting yourself out there and getting visible. 

One of the reasons I love video (most of the time) is because you know if you like someone as soon as you see a video. Kind of like meeting someone in real life, you hear them and see their mannerisms and almost automatically you get a feeling - good or bad or meh. 

But either way it's a natural selection process. So with the introduction of Facebook Live it's a great way to start showing off you and your business - in each little imperfect action. 

One of the main reasons I recommend Facebook Live is because it's easy to use, free and a great way to learn and connect with more people. 

I'm going to run through the basic steps for you to use Facebook Live and offer a few tips.. 

First of all, the easiest and quickest way for you to do a Facebook Live is from your phone.  You will need a phone and the Facebook app downloaded.

Make sure your app has all the recent updates to get you up to speed. 

My instructions are from a iPhone perspective but it should be similar for android as well. ​

Open your Facebook business page or type the name in the Search bar to find it. 

Once it's open, it should look something like this. 

You can see the publish button here (under the big Send Message), click it and it will open the following screen. 

On this screen you need to press the Live Video button and start entering information 

In the area where it mentions "Describe your live video" write what you are going to be talking about, try and keep it simple and what may grab people's attention. 

If you can't see yourself on the screen, use the two arrow in the top right hand corner to flip the camera towards you. 

(Note, you can see here my screen saying your connection isn't strong enough. Unfortunately this does happen. You can either change locations or wait for the signal to come back) 

Look in the top right hand corner for the magic wand and tap it. 

Once you have selected the magic wand you will have a number of choices on the bottom row of your screen. 

I'll go through each of the options, working from left to right. 

1. Masks - are silly but can be fun, especially if it suits you and your business (you need to download the masks you want to use, so worth doing and testing before going live) 

2. Filters - just give you a different aspect. It can also give you similar lighting wherever you do your lives from. Again test before use. 

3. Text - you have limited colours and at this stage need to write with your fingers so use it sparingly. 

4. The photo to the left is showing your options here - the flips can be used for various things but the most important is, if you are doing a FB live and you have writing behind you or are teaching on the whiteboard normally everything would show up as back to front. By using this vertical flip you can put them back the way you want them viewed. 

The rubbish bin will let you remove each of these items as you click on that option at the bottom. 

I say test before you go Live so you are happy with everything. 

Now press the cross on the top right hand corner to return to the screen ready to go live.

You can also check in at a place or business or share a feeling... ie feeling nervous because I'm just about to go live on my Facebook page. 

Once you are comfy press Go Live

You will have a short countdown until you are live. And now DO YOUR THING! 

Press Finish at the end. 

My Tips
1. Get some good light behind the camera, the sun is the best 
2. Look at camera and set it up at the right level. Try not to look at yourself on the screen, I've made this mistake more than once. You want your viewers to feel like you are connecting with them...
3. Don't overthink it. Do one and then keep practising. 
4. If you get stuck for topics - think about the questions you always get asked. 
5. Have fun and keep showing up 

How To Link Your Profile to Your Facebook Business Page

Do you spend much time in Facebook groups? Over the past three months I can say I’ve spent quite a bit of time in different groups –  reading, engaging, interacting and so on. BUT being the curious person I am there is one thing which I’m always a bit surprised about and it’s how many people don’t have their personal profile linked to their business page.

linkprofile
One of the best parts about Facebook groups is that you have to use your personal profile to join in so if I see someone write something I like my habit is to hover my mouse over their profile to see what their business is and if it interests me, often I will head over and have a look and in best case scenario like their page and possibly sign up for their opt in.

So many people don’t have it linked. Think about the main reasons we are normally in groups – to interact and network and hopefully grown our business. How are we going to grow our business if people can’t find our business page easily?

So let’s make it easy for them. By the way if you are worried about privacy it is possible to have this section of your profile public whilst the rest remains secure. Follow the steps below.
1. Click on your profile
2. Click on the little pencil in the top right hand corner next to the employment section

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3. Click on add workplace

4. A drop down list will appear but start typing your business page – it must appear in the drop down list for this to work. Choose it.

 

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5. Then choose your position – I’ve seen lots of different variations here. You can use your actual title – CEO or Manager or “Click here to view my business page”

Don’t worry if your title doesn’t appear in the drop down list for this one, it’s not as important.

More recently I’ve changed mine to give an overview of what I do. So I wrote in this section – FB Ads Specialist and Marketing Mentor.

6. The most important thing to note here is you must make this section public so anyone who is hovering over your profile photo can view your job. It’s our whole reason for doing this.
Make sure you press save.linkprofile3

 

 

7. If you want to add previous employers and experience you can do that now as well.
8. If you’ve already linked your profile to your business page but want to make some changes on your title and/or change it to public – you can simply click on the right hand side to edit or delete

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After you’ve saved it it may ask you who else has worked at your business – most of the time this won’t be applicable so you can just ignore this message.

Great now your personal profile should be all linked up to your Facebook business page and people will be able to interact with you more easily.

Five Mistakes You’re Making with Facebook Advertising

If you are just starting out using Facebook Advertising chances are that you have or will make one of these mistakes. Everyday I can see examples in my newsfeed or hear people ask why their Facebook Ads aren’t working.

Of course this post doesn’t cover all the issues but hopefully it will help a few people figure out where they may be having trouble.

So let’s lay out each mistake, why it’s a problem and how we can fix it.

1.You don’t use Power Editor or Adverts Manager

PROBLEM: If you’re asking yourself what the hell is the Power Editor you are definitely not using it and aren’t taking advantage of all that it can do.

Let’s cover briefly the different types of ads. You can boost an ad which happens right from your post on your page (this works well for some types of businesses and posts but you don’t want to do it all the time).

You may be using the Adverts Manager – this is the basic level for advertising. You can do a lot in Adverts Manager but the powerhouse is Power Editor.

I love the Power Editor because:

* You don’t have text limits. I still recommend you still to a couple of paragraphs but nowhere near

* You can create unpublished posts (also known as dark posts) – this means they don’t show up on your business page and you can create a number of different ads to see which ones work the best.

* New features tend to appear first in Power Editor so you can see them first

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A quick look at Power Editor

You will need to use Google Chrome to access Power Editor but from someone who spends a long time working on ads it’s definitely worth it.

SOLUTION: Understand the different ways to advertise and if you want to utilise the full power of FB advertising, learn and play within Power Editor.

2. You don’t give a clear call to action
PROBLEM: The biggest mistake business owners make is trying to fit everything into one ad. If you give the readers too many options, they won’t remember any or take any action this means your advertising dollars down the drain.
SOLUTION:Understand what you want people to do. Is it:
Sign up to a newsletter
Like your Facebook page
Share your event
Visit your website
Buy your product/service ?

Then make it clear in the ad. For example sign up now to get my free checklist or like my page so I can tell you everything you need to know about Facebook advertising or click here to buy this pair of socks today for only $17.

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A good example of a clear call to action

3. You don’t research and test your audience
PROBLEM: You will be will wasting time and money with a hit and miss approach.

I go a bit against the norm in my advice for picking audiences. Whilst many FB gurus will tell you to aim for over 500,000 I love testing smaller groups and quite often have best luck under 100,000.

Everything in Facebook Advertising comes back to testing.

audience1

This ad was shown to Australians who were women aged between 25 and 50 who spoke English and were either Facebook Page Admins or Small Business Owners.

SOLUTION: Think about your ideal client./customer.
Where do they live?
Female or male
Age group
What other interests do they have?
What other Facebook pages might they be fans of?

In the initial phases of a campaign I always test a couple of different audiences and then after a few days I choose the ones which are converting the best. I turn the others off and go from there.

The next time you run a campaign you can start with the audience which got the best traction for you but always be ready to test and tweak.

4. You don’t look at your ads from an outside perspective
PROBLEM: You are probably making mistakes which are costing you money.
In one FB scrolling alone I found over 5 ads that had some issue with them. One of the ads had been boosted by a business and it referred to today. I had already seen the ads a couple of days before so that left me wondering exactly when today was and whether I had missed my chance to go to that event.

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Boosting an ad when you refer to today or tomorrow or next week is not a good use of your money

Another lady had written copy for her ad referring to signing up to a free video course but then included the video and no way to actually sign up.

Another ad was for a competition and it said pop over to win but didn’t actually say where we should go.

Sure all of these may have only spent $5 or $10 but if you add that up on over time it makes a huge difference.

SOLUTION: The same with any advertising or marketing – think about what your audience needs to know, don’t assume they already know. Isn’t that why you are advertising in the first place?

Test out your own ads. Make sure when you see the ad you can actually get where you expect people to go.

5. You take advice from anyone who will answer
PROBLEM: The likelihood is they are probably just regurgitating what they saw elsewhere or have achieved for their own business.

We’ve all been there and done that. The more advice you receive the more confused you will be. And you don’t want to spend your time following the wrong advice only to find out it doesn’t work.

SOLUTION: Find one or two trustworthy sources for your Facebook Advertising and follow their advice and information. Even better find a Facebook Ads specialist who can show you how to create ad campaigns and what to do if they’re not working