Category Archives for "Business Awards"

12 Ways To Make the Most of Winning An Award

Awesome you’ve done it. You’ve pressed submit on your award application. The hard part is over. Right?

Well mostly. Without getting carried away, like making room on your desk for the award or daydreaming about your name being announced – let’s take a moment to think about how you can make the most of being named a finalist or winning the award.

The spotlight and glory of winning are going to be short lived unless you have a good plan in place.

Winning an award can and will open new doors and possibilities for you. But you need to be ready with your best foot forward to leverage the moment.


What does that mean exactly?

You need to create a mini marketing plan to get the most leverage out of your award submission.


Before we go any further – think about the people who already support you. If you can bring them on the journey with you from early as possible.

I don’t mean when you’ve just put the submission in but if you’ve been announced as a finalist,  this is a good time to let them know.

You could do this by filming a Facebook Live or sending an email to your list telling them how excited you are, how thankful you are to your staff and the person who nominated you.

Be you. If you’re nervous about it – share it and let them know what happens next. 

Take them on the journey all the way to the presentations (if you’re attending). This can be shared mainly on social media and can be as much fun as you want and what is suitable to your people.

For some it might be a fantastic idea to ask for feedback on which dress to wear, others it might be ideas of what to say in your speech.

On the day of the presentations share a photo or video about how you are feeling and then some photos whilst at the awards.

Don’t spend your whole time on social media because the idea is to be present, enjoy the moment but also to network.



To sum it up the lead up to the awards can be fantastic but after the announcement is when you are really going to start implementing.


Now the award presentations are finished – here are some ideas of what you can do to make the most of your finalist/winner status:

1. Post a FB Live video to your page and or group sharing your win and what impact it’s had so far – there is a range for a number of these, on the night and over the next few days.

2. Add the award logo to your marketing materials – some of the places you can consider are email signature, FB cover, website front page

3. Take the time to update all of your copy and add in “award winning – look at your about me page, bio and social media profiles

4. Write and distribute a press release to the media – depending on the level of award. Two of my friends were recently named the best business in their respective states for a national award. The angle here is local woman is one of the best in Australia.

That kind of story makes us all feel good.

You can look at your local publications and also think if there are industry press which may be relevant as well.

Stay away from the generic press release templates (journos can smell them a mile off) provided by the awards program.

 

Focus on the award as a stepping stone to telling your story or getting across the point on an issue, not just the win.



Or even better if you have a relationship with a journo already – give them a call or send an email.. Saying this really cool thing happened and I wanted to share the good news with you.

5. Make sure any pitches to the media or potential partnerships or grants include the award details.

6. Email your own list and let them know (even potential customers).

7. Share the news as a win in FB groups – what did you learn, what obstacles did you overcome.

8. If you’re on LinkedIn – this is a great spot to share award wins – other professionals really sit up and take notice of those who are doing well.

9. Display awards at your business or for those of us online (as part of your backdrop).

10. Write a blog sharing the win.

11. Use the win to pitch yourself for podcasts, guest blogs or articles and so on.

12. START THINKING OF THE NEXT AWARD YOU CAN ENTER! 

Just remember the tone or way you share the award can determine whether people get on board with your excitement, so approach it from the celebrating your success point of view and use the win to open the door then tell your story.

If you want to enter an award and want to know what awards are out there I’ve created a FREE awards calendar for you to use. You can download it here.

How Entering A Business Award Changed My Perspective On My Business

 

Entering a business award can be scary, actually down right terrifying! I know because I hear it from my clients every single day.

I have to admit I was feeling so guilty, here I was telling all of these amazing women to enter business awards but guess what? I had never entered one – no, not a single one.

It was so much easier to tell everyone to do what I say and not what I do.

I mean I had every excuse… I’m not good enough, I’m not ready…. I don’t have time to enter a business award.

But this year I knew it was time for me to do something different. If I really wanted to help these women like I said I do, then I had to really understand the roller coaster experience of entering the awards. And the only way to really understand was to put myself out there.

I didn’t expect for my whole perspective on my business to change.

But that’s exactly what happened and this is what I learnt about myself and the business.

1 – I’m exactly where I’m meant to be in my business.

When I first started my business I had high expectations (super high!) and when I didn’t achieve all of those big dreams, I was disappointed. In fact I spent the first couple of years feeling disappointed.

What I hadn’t realised was just some of the things I had experienced in the past two years:

  • Had a baby
  • Raised two other children
  • Supported my husband for his job
  • Lost my brother

Never mind the commitment I had shown to my business and community – it was pretty bloody amazing and it made me realise I should be so proud of what I have achieved.

 

2 – The areas which have been holding me back in business became super clear when writing the submission.

I had been feeling like my messaging is nearly there while my branding was completely off. And as I tried to answer the questions regarding these things…

I did feel a little inadequate but the upside was I knew they were weaknesses and I knew what I needed to do to improve.

I don’t think I realised how much it was holding me back until I got uncomfortable writing about it. For me this means its moved up the urgency of working on these things so I can be on message and brand when I show up. This is really the foundation of my business and what I want people to commit to, so it’s vital I get it right.

 

3 – One of the questions was asking about goals and I realised I wasn’t clear on my goals.

For the past 5 years I had been writing down goals for a financial goal or an amount of clients to work with. And feeling like a failure because I didn’t reach them. But my dreams and goals were so much more than that. No wonder I wasn’t feeling successful when I was only monitoring a number.

I hadn’t written the other non financial goals down anywhere… until I had to put it in the application. Now I’ve got those goals clearly printed up on my pin up board to keep me on track.

 

4 – The thought of sharing my financials made me feel physically ill.

I know other business owners feel the same – sometimes it’s enough of a reason for them not to enter awards.

Money will always been an area which can be difficult for us to share and talk about…Money and my relationship to it is an ongoing process. This was probably my biggest stumbling block for having entered business awards before.

So I created this little mantra for myself when writing and speaking about the financials –

“This is just one part of your business, your numbers don’t yet match the success of your business and how you help your clients”.

 

5 – It can be super easy to push writing the award submission to the last thing on your list.

I’m a great procrastinator and I love working to a deadline (the journo in me gets a total buzz) but anything which makes us feel uncomfortable ( you know outside of our comfort zone), we will always try to push it to the last thing on our to do list… I was busy writing my clients awards but mine was the least important… right??

If you can, get someone to hold you accountable and make sure you actually enter the business award.

It could be a business coach, mentor, client or partner or even someone like me to help guide you.

Want to know who kept me on track when a 1000 times I was ready to say “I won’t worry about it until next year”? – YOU!

I know how important it was for me to have walked in your shoes. And how could I tell you it would all be okay if I couldn’t put my money where my mouth is?

So I finished my submission in the very last hour… before it was due and pressed the send button.

The world didn’t end… I was okay and feeling content in the fact my business and I had come such a huge way, even though at times it didn’t feel like it.

Do I have the perfect business and am I the perfect entrepreneur ? No and no.

Did it make every part of me uncomfortable? Pretty much.

Was it worth it? Yes, I don’t know the outcome yet and to be honest I’m trying not to expect too much.

Do I still think entering a business award is one of the absolute best ways to share your business? NO QUESTION.

How do you feel about entering a business award? Let me know in the comments.

Are you ready to enter a business award?

Did you know when I talk about business awards I can normally bet on what people are going to say next?



I’m not ready.

Why can I guess that? Because so many of us don’t feel ready, it’s scary putting ourselves out there and letting other people openly judge us.

What if they don’t like us?
What if we don’t measure up?
What if we don’t win?
What if we do win?

You see it brings up all those feelings of inadequacy which we have to fight daily in business (well I do anyway). Are we ever ready? Do we ever feel good enough?

When we are working in or on our own business we start to become blinded to the amazing things we do.


We may think it’s normal or what we are doing is nothing special. The truth is anyone who is in business and keeps showing up and trying is already doing something pretty amazing - YOU OWN A BUSINESS. It’s not always easy but isn’t it worth it to do the thing you LOVE to do?

If the answer is yes, go for it.

So before you second guess whether you are ready.. Ask yourself do you love what you do, do you do at least one thing different to other businesses and are you finally brave enough to step forward? No business is perfect. Even those who win awards are still not perfect but they are willing (and do) to take a close look at their business and see what they are doing well and what needs to be worked on.


Do you need help with your application?