All Posts by Gemma Moore

The Misfit Entrepreneur – Kate Toon

Kate Toon

Kate Toon

Kate Toon is a self confessed Misfit Entrepreneur.She may have orginally started her copywriting business with the focus of providing for her family and being a mum but it has since developed into a love of builidng communities, courses and events. Her approach of doing things her way and not being afraid to have a laugh at herself has in turn made her stand out in a sea of corporate boring. 

Connect with Kate

Website

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Business Awards Are Not About Being Perfect

When I first start talking about business awards people always hone in on the winning part when it's about so much more.  

Business awards are so much more than holding up a trophy.

Of course we all want to win. We want to be standing up there celebrating holding that trophy we're the best at something.

 They're so much more important than that one outcome because if you've ever taken part in business awards , you would know that you go on a journey of being able to share your story and you realise there is no perfect business. 

Listen to the full episode by clicking above on the podcast player. 


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More Money Means More Choices – Jessica Giles

Jessica Giles
Jessica Giles

Jessica Giles is a highly regarded and sought after accountant and money mastery coach.


She combines the power and possibility of money mindset and manifestation together with feminine and powerful money management systems. Helping her clients create an unstoppable force for financial freedom!

"I just love seeing the transformation in women - that's my spark. The women that I work with and seeing them come to life when they realise that it's actually possible and meant for them to have a nourishing and loving relationship with money .

"They  finally set aside the stress and the struggle when the stories that they've carried with them, often times for decades . And so when I see that, she'll drop  the armour, set it down and the true woman stepping forward into  her full power and beauty, that is definitely a spark moment for me. 

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The Know Like Trust Process


The common theory around 10 years ago was if someone's going to buy something they had to have between seven and 12 touchpoints with the business that they were going to buy from.

How do we make that happen ? So basically , we used all our different forms of marketing . So for some people , it might be radio . It might be newspaper . It could be television . It  could be a letter in the mail . It could be face to face . It could be referral from other people . Word of mouth , car magnets , TV , fridge magnets . You name it like any way that we get a message out. 

This is how we would achieve the know, like and trust process. Through seeing us and our consistent messaging they would get to know us, then like us and hopefully eventually trust us. 

But today with so much information we are bombarded with - we now believe you need between 20 and 25 touchpoints with a business. 

Listen to the full episode by clicking above on the podcast player. 

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Finding The Happy With Food – Kate Tonkin

Kate Tonkin Real Food Real You
Kate Tonkin Real Food Real You

Kate Tonkin is passionate about real food and the idea of paddock to plate - combining these two ideas has seen the creation of Real Food, Real You.

She believes our obsession with “health” has made us lose track of the “happy” around food. Now she totally loves helping women to make a positive difference to their lives through food.

She’s worn many roles including veterinarian, a teacher and a hockey tragic.

She is a farm girl at heart and lives in Geraldton, Western Australia. 

Connect with Kate

Website
Facebook



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